About Us
About Seniors First
We're an Ontario-based team dedicated to helping seniors and their families navigate downsizing, estate sales, and home transitions with care and professionalism.
Our Story
Built on a Passion for Helping Seniors.
Seniors First was founded by Brian Price, who has spent more than 20 years dedicated to helping seniors and their families through some of life's most significant transitions.
Brian started this business because he saw firsthand how overwhelming the process of downsizing and estate management could be for seniors and their loved ones — and he knew he could make it easier.
Today, Seniors First continues that mission across Ontario, bringing the same personal care and professionalism Brian built the business on to every family we work with.
What Guides Us
Our Values
Compassion First
We never forget that behind every estate sale or move is a family navigating something deeply personal. We lead with empathy in every interaction.
Absolute Transparency
No hidden fees, no surprises. We explain everything upfront and keep you informed at every stage of the process.
Respect for Belongings
Every item in a home carries a story. We handle each one with the care and respect it deserves — whether it sells for $5 or $5,000.
Family-Centred Pace
We move at your pace, not ours. Some families need a week; others need three months. We adapt to what works for you.
Why Families Trust Us
Experience. Credentials. Results.
20+
Years in business
Serving Ontario families for over two decades
400+
Families helped
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ON
Service area
Serving families across Ontario
5★
Client satisfaction
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Ready to Meet the Team?
A free consultation is the best way to get to know us — and for us to understand how we can help your family.